Geoff McFetridge: Meditallucination
Geoff McFetridge is an LA-based artist who works across a great variety of media including graphic design, illustration and animation. V1 Gallery in Copenhagen is displaying some of his work, one of the the most iconic graphic designs of the last decades.
Graphic designer Geoff McFetridge has worked for companies like Nike, New York Times, MTV, Pepsi and Intel, but he’s also the hand behind the doodle-ridden titles for the Hollywood feature films, The Virgin Suicides by Sofia Coppola and Where The Wild Things Are by Spike Jonze.
His elegant, reductive style is now being displayed as fine art with solo shows at galleries in Los Angeles, New York, Berlin, Paris, London, Seattle, Milan, the Netherlands and now Copenhagen. Geoff’s new paintings are on show at V1 Gallery in Copenhagen in an exhibition called Meditallucination – a term coined by Geoff himself.
Meditations, in that they are a bit like listening to the world around you, using the noise to find an inner silence and peace that connects you to a deeper state of consciousness. Hallucinations, in that they are made of the raw material of our visual cortex, beyond being found images they are nearly hard-wired into our minds. There are portions of our brain (visual cortex) that view patterns, read language, and make connections to discern depth. Skills that are essential to being a human. I feel this work is about crossing those wires.
Geoff McFetridge (b. 1971, Calgary, Canada) obtained his BFA from The Alberta College of Art and his MFA from California Institute of the Arts. He has exhibited internationally at Parco Gallery, Tokyo, Japan; Ivory & Black, London, United Kingdom; V1 Gallery, Copenhagen, Denmark; Seattle Art Museum, Seattle, USA; Museum of Contemporary Art, Los Angeles, USA; Pasadena Museum of Art, Pasadena, USA; Mu, Eindhoven, Netherlands and the Spitroom, Berlin, Germany, County Museum of Art, Newport Beach, USA. Artist Geoff McFetridge currently lives and works in Los Angeles, California.