Maurizio Cattelan campaign for Kenzo
The French-Japanese fashion house Kenzo commissioned Toilet Paper magazine (maurizio cattelan, pierpaolo ferrari and micol talso) to produce its Autumn/Winter campaign and the results have been deemed a great success. Industry bellwether, The Business of Fashion, selected the Cattelan/Kenzo collaboration as the best ads of the season, citing the neat marriage of Kenzo’s “signature quirk” of “technicolour, pop art and surrealism” with Toilet Paper’s own acerbic style.
Kenzo’s signature quirk was on show in its technicolour, pop art- and surrealism-inspired Autumn/Winter campaign, starring model Sean O’Pry and Academy Award-nominated Japanese actress Rinko Kikuchi. Produced by Pierpaolo Ferrari, Maurizio Cattelan and Micol Talso of provocative art magazine Toilet Paper, Kenzo sent its miniaturised hero and heroine on multiple adventures. In a standout shot, the two are pinned to a dissection table alongside other pop-off-the-page bright beetles and butterflies, wearing all-over cloud and eyeball print coats to bold, graphic effect.
[divider] About TOILETPAPER [/divider]
TOILETPAPER was founded in 2010 by Maurizio Cattelan and Pierpaolo Ferrari with the art direction of Micol Talso as a picture-based magazine. In the last three years, photos published in the magazine have been applied to a variety of products and media, exploring the multiple possibilites for images to live beyond the pages. In June 2013, TOILETPAPER images have featured on Palais de Tokyo’s front windows. In this frame, TOILETPAPER creative team, has met Kenzo and ideated the advertising campaign for the next season.
Images courtesy of KENZO / TOILETPAPER