Typorama : typography with emotion by Philippe Apeloig
The Typorama exhibition showcases thirty years of creation by the French graphic designer Philippe Apeloig.
It was probably his passion for literature and the performing arts that awakened his interest in graphic design. He discovered this form of expression while he was studying art in Paris, and especially in Amsterdam in the early 80s when he joined Wim Crouwel’s Total design studio. His career began in 1985 at the Musée d’Orsay, for whom he did work for the opening and designed the poster for the museum’s first exhibition, Chicago, birth of a metropolis.
Typorama looks back at his early years of practice and his studies of art in Paris. Some other particular work of interest on show is his early 80s work whilst spent at Wim Crouwel’s Total design studio in Amsterdam.
The exhibition also features his initial work for Musée d’Orsay in Paris from 1985, when he created a poster for the museum’s first exhibition ‘Chicago, Birth of a Metropolis’. Work from the next 30 years will follow including many marvellous posters, logos, visual identities and books. Apeloig will be showcasing not just the finished article but much of the work-in-progress imagery to accompany it.
Intent on giving typography a conceptual and emotional dimension, Philippe Apeloig has turned the letter into an artistic and painterly object in a field often regarded as merely technical and functional. For him, typography can be choreographic for the October Festival in Normandy, musical for the Théâtre du Châtelet, and landscape in his poster for Voies navigables de France. The many logos he has designed include Musées de France, and recently the Petit Palais in Paris and Maison Puiforcat.
Philippe Apeloig wanted this exhibition to highlight his creative process. His posters, logos, visual identities, books and animations will be shown with the successive stages in the development of each project, and also the major influences in his work.
[divider]Philippe Apeloig [/divider]
Philippe Apeloig was born in Paris in 1962. In 1983 he became a trainee in Amsterdam, at the studio Total Design, where he was specially interested in typography. 1988 he gained a scholarship of the Ministry of Foreign Affairs and moved to Los Angeles to work with April Greiman.
Apeloig then travelled back to Paris to create his own studio. In 1993 he became art director for magazine “Le Jardin des Modes”. From 1992 to 1998 he taught typography at the Ecole Nationale Supérieure des Arts Décoratifs. In 1999 the Cooper Union School of Art of New York recruited Philippe Apeloig as a graphic design professor. He had a full time faculty position and became the curator of Herb Lubalin Study Center of Design and Typography.
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